The Preen Archvisits
The Preen Archivist Project was conceived out numerous requests for Archived Preen styles from past seasons, as well as comments like, 'I still love that wool check coat from AW 09 its my fall back coat every winter' and 'Please can you try to find me one of the yellow Norma dress's from Pre fall 12’.
Thea and Justin worked with key industry women and fashions ambassadors, that they know and respect for both their personal style and modern attitude.
Each Archivist was invited to delve into the Preen archives, working with Justin and Thea to select pieces they loved, prints they remembered, silhouettes that worked for their individual styles, combining designs and seasons together, some times mixing as many as 4 different collections, taking a print or embroidery from one, a coat from a winter collection, a dress from a spring summer and a fabric from another. To create their ultimate Preen look, there were no restrictions.
Each Archivist came with an idea of what they wanted but this often changed as they delved deeper. The final pieces are a true representation of both Preen designs throughout the years and the individual personal styles of each. All Preen Archivist bring a different attitude and strength, all have fantastic personal style, all are truly modern women; we are honoured to be working with all of them. Thea and Justin have loved working on this Project and found it both rewarding and inspiring in equal measure, we hope you love having the opportunity to own one of these unique and limited edition pieces as much as we loved creating them.
Each outfit will be available in Limited edition runs, exclusively on our e-commerce shop, launching fortnightly with a new Preen Archivist.