Preen Story

Preen By Thornton Bregazzi was founded in 1996 by Justin Thornton and Thea Bregazzi, built on an aesthetic of darkly romantic and effortlessly modern, juxtaposing the masculine with feminine and mixing of hard and soft. Their debut collection at London Fashion Week for Spring Summer 2001 established the brand’s essence of punkish sensibilities with vintage elements and hand crafted details.  The collection debuted to rave reviews with critics responding to the subverting of traditional motifs and British sense of tongue-in-cheek chic. The label has since become synonymous with deconstructed London cool and developed a cult status amongst fashion heavyweights.

Over two decades, Preen has evolved from a small boutique in London’s Notting Hill to a globally loved brand stocked across 5 continents and an industry insider favourite. Regularly featured in leading fashion publications and broadsheets, Preen has also collected a loyal fan-base of famous faces, with stars from Gwyneth Paltrow, Kate Bosworth, Beyonce, Rihanna, Cate Blanchett , Naomi Watts and Emma Stone to the Duchess of Cambridge, the Duchess of Sussex and former First Lady Michelle Obama repeatedly stepping out in their designs.