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The Ruth Chapman Edit
Looking through the Preen Archives Ruth chose three key items to make her very own ‘Ultimate Preen Look.' Ruth was immediately drawn towards A Camel Coat from AW04 and a trench coat from AW03. The result is a classic turned upside down and inside out. We took the tailored shape and details of the camel coat and made it in the traditional cotton gabardine of the trench. In contrast we combined the trench with a dress inspired from a SS06 shirt in a blue check which had been inspired by Kurt Cobain’s 90s grunge. Ruth opted to turn this into an exclusive shirt dress keeping the Grey Marl jersey wrap waist tie of the original to offer both comfort and versatility. Thea and Justin loved working with Ruth, not only did she selected personal favourites of Thea’s but she made her Archivist look a perfect choice for an truly modern elegant woman.
The Yasmin Sewell Edit
Yasmin Sewell’s life approach and the career that has followed has been driven by her reactive intuition and uninhibited confidence. Her success as a revolutionary force and growing industry influence. With career-defining roles at two of London’s retail stalwarts, Browns and Liberty as Buying Director and Chief Creative Consultant respectively, Sewell’s reputed innate ability to identify promising new talent was instrumental in positioning her as one of today’s most trusted voices in fashion . Yasmin is Truly unique in her role as a consultant to fashion and retail businesses of every scale, Sewell’s approach draws on her deep industry-wide insight, providing clients with holistic analysis and visionary advice and strategy. With a proven track record and natural ability to connect on a personal level it was only natural that Yasmin be one of our Preen Archivist. Thea and Justin absolutely loved creating this amazing effortlessly cool look with Yasmin. We hope you too will love the versatility and ease to these 2 pieces, the live in oversized trench , the delicate antique inspired Paisley print the graphic modern flash of neon orange and the soft bias layers to the dress.
On Set - Resort 16
Ray Petri's Buffalo movement was the inspiration. His images in ‘The Face’ and 'Blitz Magazine' from the early 1980's with there graphic toughness and delicate detailing are key. We contrasted this with popular culture images from that time of Princess Diana in her sailor collars and soft flowing dresses. The result is effortlessly modern.
