Muse/Part 1: Eimear Varian Barry

The gorgeous Cork-born Eimear Varian Barry has not one but three roles to her name; namely PR, modelling, and micro blogging. And if that didn’t make you feel like an underachiever, wait for this; she’s also a Mum. Only someone who is truly passionate about what they do could carry that off! We tracked her down to dress her up in some Preen Line to discover a bit more about her own personal style, and to learn a bit about how her Mum has inspired her to be totally individual (she sounds like a total rockstar…)


Hi Eimear, what are you up to at the moment?

I am working in fashion PR part time, modelling, Micro-Blogging on Instagram and collaborating with some incredible talent!

So you’re busy then! Tell us a bit about what you do - the best/hardest/coolest thing about your job(s!)?

I have always been intrigued by PR. I think it comes from my TV and Radio producing days where I always wanted to know how something would happen and what it was like behind the scenes. I love working with brands to help them better their social media, so they can capitalise from it. It is super powerful and helping people use it to their advantage is really fun! I also focus on my own "micro-blogging" through my Instagram.

Preen Line Diaries Eimear Varian Barry


We love your Instagram. Keeping it up to date and getting that many followers (22k) must be a full time job too?

I think I am at a stage now where I can call it a job! The best part is the fact that it is not the one regular job. Being an Instagrammer incorporates copious amounts of careers. PR Manager, Model, Agent, Secretary, Stylist, Photographer, Event Organiser, IT, Social Media Strategist, Creative Director, Presenter, Hairstylist, Make-up Artist and Editor. My dream jobs! The hardest thing is not having the time to be able to do as much as I want to! But I'm working on that... 

What's your favourite item from the Preen Line shoot, and why?

Definitely the black bomber jacket with the fringe. Such a unique variation of trends.

Eimear Varian Barry in Preen

Eimear Varian Barry wearing Preen Line

What three words would you use to describe your personal style?

Simple, androgynistic, electic.

And what person has had the greatest influence on your personal style and why?

My mother. She would collect us from the school yard with a shaved head, big earrings, jumper dress, ripped tights, Doc Martins and a vintage bike. Obviously at the time it was highly embarrassing, but I look back at it now and really admire her!

If you could swap wardrobes with someone for a day, who would it be?

Alexa Chung.


Follow Tabi on Twitter & Instagram @tabijgee
Photography by Eva K. Salvi

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